How to Write Instagram Captions that Improve Engagement

Ideal caption length

·      Shorter is better

·      But that depends on what you’re trying to say

·      A short paragraph is a good goal

1.     Decide what you want your caption to convey

a.     Have a powerful first sentence that will get people to want to read the whole caption

2.     Include a call to action

a.     Encourage users to share content to their stories

b.     Prompt users to tag friends

c.     Ask users to “tap” to purchase

3.     Divide text into short paragraphs