1.
Focus on Instagram video posts for more comments
a.
Comments result in a wider reach, while photo
posts usually get more likes
b.
Decide what you want out of the channel and do
beta testing to determine what would best reach your audience
2.
Tag users to increase Instagram post likes
a.
As opposed to using hashtags, encouraging your
users to tag their friends will increase engagement
3.
Engage to generate Instagram content
a.
Popularity doesn’t always equal connectivitiy.
b.
The content most people engaged with came from
accounts with 10-50k followers
c.
These micro-influencers gain their engagement by
posting daily and regularly talking with their followers
*focus on the needs of your specific following.
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